TAT takes bold steps to build quality

first_imgASEAN Tourism Forum Tourism Authority of Thailanddiscover more here TAT takes bold steps to build qualityThailand announced at the ASEAN Tourism Forum (ATF) that it will pursue an aspiring target to grow tourism revenue to 2.41 trillion Baht (66.5 billion US dollars), extend travel connectivity to neighbouring countries and take its high flying travel show, the Thailand Travel Mart Plus 2016 (TTM+ 2016), to North Thailand for the first time.Addressing the media attending the ATF, Friday, Tourism Authority of Thailand (TAT) Governor, Dr. Yuthasak Supasorn, outlined a determined strategy to expand tourism revenue, while promoting travel options that combine Thailand’s top destinations with travel opportunities in neighbouring countries.The strategy also touched on strengthening niche tourism, particularly the luxury travel, female travellers and community-based tourism to a global audience. Achieving a quality, balanced tourism experience was the core theme of the TAT Governor’s address to the ATF media attending the Thailand Briefing.“This year we will focus less on visitor arrivals and more on achieving quality tourism targets,” he explained. “Our marketing strategy for international markets will position the kingdom as a quality leisure destination through Thainess.”He defined “quality” as measured by visitor expenditure, average length of stay, and the overall delivery of a valuable visitor experience.Compared with 2015, when the country earned 2.23 trillion Baht in tourism (1.44 trillion Baht (42 billion US Dollars) in international tourism and 0.79 trillion Baht (23 billion US Dollars) in domestic), this year TAT is forecasting tourism revenue of 2.41 trillion Baht (USD66.5 billion) with 1.56 trillion Baht 43 billion US dollars earned from international tourism (USD43 billion) and 850 billion Baht from the domestic market (USD23.5 billion).According to preliminary figures from the Ministry of Tourism and Sports, Thailand attracted 29.88 million tourists in 2015, up 20% on 2014.To refresh the country’s travel options in global markets, the TAT Governor also presented a strategy to work with neighbouring countries to promote “Two Countries One Destination” packages emphasising on connectivity with Myanmar, Cambodia, Lao PDR. and Vietnam.Overland trips will be promoted under the tagline “Crossing 2 Checkpoints, Travelling in 2 Countries” by initially combining historical attractions in both Thailand and Cambodia.“The tour has been designed in a way that allows visitors to fully use new cross-border highways and international border checkpoints,” the Governor explained.Dr. Yuthasak stressed the importance of the up-coming TTM+ 2016 due to be hosted in Chiang Mai. The mart will position the city as a tourism hub for North Thailand and the border regions of Myanmar and Lao PDR. In addition, this event will be open to ASEAN NTO members in support of the ASEAN Economic Community. Prior to this year, the country’s flagship trade event had been held in the Thai capital Bangkok.Themed ‘Smile with Us’ TTM+ 2016 will be held between 8 to 10 June, at the Chiang Mai International Exhibition and Convention Centre.center_img Source = Tourism Authority of Thailandlast_img read more

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