In the destination of Lika there are three national parks, a nature park, a cave park and many other natural resources, and the unique climate and environment enable the growth and cultivation of high quality food. Therefore Cluster Lika Destination, guided by the motto “smart sustainable destination”, brands Lika as a gastro-destination and a destination of protected natural areas. Also, as of today, the Lika Quality system has two more product categories, so the previous categories (honey, meat and meat products, milk and dairy products, bakery products, drinks and beverages, vegetables, wild herbs, fruits, fruit products and souvenirs) added 2 more new categories (cosmetics and cereals). “This is proof that the Lika Quality system is a recognizable brand, that products bearing this label are increasingly in demand and that local manufacturers have recognized the opportunity to place products under a common brand of Lika quality. conclude from the Lika Destination cluster. However, today the Lika Quality brand has been joined by new products, 80 of them, and so it now includes over 170 products from 62 manufacturers from the area of Lika, which are registered in accordance with all legal and health regulations of the Republic of Croatia. Through the joint activities of institutions that manage protected natural areas, the destination is branded as a protected natural area destination, and through the Lika Quality brand as a gastro-destination. New 80 products in the Lika Quality system Lika has always been known as an agricultural region, but on a larger scale Lika food is still not sufficiently valorized. In this way, by networking producers and their networking with catering facilities and souvenir shops, local production is encouraged, and Lika is branded as a gastro-destination with Lika quality products, ie “Lika Quality”. The Lika Destination cluster has so far issued three public calls for expressions of interest for the use of the “Lika Quality” Label – for products. In 2018, 15 joined the then group of 22 manufacturers, and the Lika Quality system had a total of 98 products. Lika Quality products can currently be purchased at the joint point of sale of Lika Quality products in the Plitvice Lakes National Park, and will soon be available in souvenir shops of other protected areas within the destination Lika.