Anita and Harsha Bhogle’s debut book, The Winning Way, is a management advice book that focuses on what comprises a successful athlete and shows how management teams could juxtapose that with their workforce. Harsha Bhogle, sports commentator and writer, and Anita Bhogle, advertising and communication consultant, have conducted motivational workshops,Anita and Harsha Bhogle’s debut book, The Winning Way, is a management advice book that focuses on what comprises a successful athlete and shows how management teams could juxtapose that with their workforce. Harsha Bhogle, sports commentator and writer, and Anita Bhogle, advertising and communication consultant, have conducted motivational workshops for several corporates, this book is a collation of their learnings during these workshops. The book explains how both management and sport have no relation to each other but do however share the same fundamental attributes. Two IIM-A alumni dig into examples from sport to see how it can benefit managers.A business classic, Who moved My Cheese, is a deceptively simple story to show that when it comes to change or living in a rapidly evolving world, what matters is one’s attitude. Spencer Johnson’s book uses a parable to reveal profound truths so that you can enjoy the success in your work and life. The story features four characters- two mice, “Sniff ” and “Scurry”, and two humans, “Hem” and “Haw”. They live in a maze, a representation of one’s environment, and look for cheese, representative of happiness and success. This enlightening self-help and motivational tale suggests readers to anticipate, monitor, adapt and enjoy the change instead of blaming others.Snapshots from Hell is a hilarious and enlightening insider’s answer to the paramount question every prospective student asks: what is a business school really like? During his first year at Stanford Graduate School of Business, US, Peter Robinson began keeping a journal of his day-to-day impressions and harrowing experiences which evolved into this book. From the frenzy of the exam week to the pitfalls and triumphs of the interview process, Robinson’s story is witty and candid. Students aspiring to attend business school may find interest in this first-hand account of life in a management school. Experienced managers can also read this book for a trip down the memory lane.advertisementA guide to marketing for managers, Philip Kotler’s all-in-one book is based on his phenomenally successful worldwide lectures and seminars. Through Kotler’s profound and precise judgement, you can update your skills and knowledge of the new opportunities and challenges posed by hypercompetition, and globalisation. The book will help you gain a new and better understanding of the age-old conundrums as how to select the right market segments. This authoritative guide is packed with cutting-edge strategies and tactics that can be applied immediately to reduce the cost of customer acquisition.Ben Horowitz’s book offers practical wisdom on building and running a start-up. Filled with straight talk and humble experiences, The Hard Thing about Hard Things is invaluable for both veterans as well as those aspiring to build their own ventures. What makes the book a must-read is the fact that it is based on the author’s hard-earned rise. Ben analyses the problems that confront leaders every day, sharing insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. He addresses the challenges that one might go through and the best possible ways to tackle them.